MAG Multimedia Academic Global

Formazione professionale continua per i giornalisti

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Multimedia and crossmedia communication

ECTS: 2
Language English
Goals
The course, within the subject area of Sociology of cultural and communicative processes, is divided into three modules:
  • 1 - The first module defines and analyzes the phenomena of digitization of media in the context of globalization. Particular attention is about patterns of production, distribution and phenomena inherent in the redefinition of space and relationships.
  • 2 - The second module provides a critical reading of new media, based on rigorous theoretical foundations in the sociology of the twentieth century. Particular attention is on the Internet and its technical and social aspects, in everyday experience and in information society.
  • 3 - The third module focuses on cross-media and new con-figurations of the medial structures in the contemporary world: the phenomena of technological convergence and of crossmedializzazione content.
Competences that will be acquired
The course requires that you have already acquired basic skills in the field of sociological analysis of the media. Students must therefore have already obtained the credits of the first year "Introduction to the media and the sociology of communication."
Contents
This course provides the students the skills necessary for the analysis and use of new media within contemporary life. Specifically, the student will face the study of the Internet, social media and the phenomena of cross-media, within the dynamics of globalization.
Program
First module: The first part of the course provides an overview of the interpretative models of "new" media and cultural industries, including new and old production practices. The second part analyzes the transformations of some media (radio, television, telephone, Internet, music) in the general process of digitization and redefinition of roles in the process transmitter-receiver, production-consumption, virtuality and territory. Second module: The history and evolution of the Internet as a social product. The socio-psychological theories on computer-mediated communication. The identity online and virtual communities. The new social movements in the Net. Third module: cross-media convergence technology, production and content. What is a cross-media product and how it is produced. Analysis of case studies.
Delivery methods
  • S. Arcagni (a cura di), I media digitali e l'interazione uomo-macchina, Aracne, 2015 (esclusi i saggi di Sciajno, Michielon, Mazali e Costanzo);

    M. Giovagnoli, Transmedia. Storytelling e comunicazione, Apogeo, 2013 (solo Introduzione).

How to study
Exercises will be conducted through the use of synchronous and asynchronous communication tools on platform Uninettuno. Specifically, the student must do the exercises before the examination. The exercises are individual but as a class are discussed on the forum or in virtual classroom.
Appointed teaching professor
Professor not available
List of video lessons
Elio Girlanda
Lesson n. 2: Transmedia e storytelling 
Display lessons issues
Elio Girlanda
Lesson n. 3: Gli sviluppi di internet 
Display lessons issues
Elio Girlanda
Elio Girlanda